UNDERSTANDING GOOGLE ANALYTICS :: AUDIENCE OVERVIEW

Google Analytics

 

Hello Lovelies!

 

I’m stepping away from the fashion/beauty/lifestyle world today to talk about something I’m sure most of you have heard about, Google Analytics. The first time I heard about this particular sight was about three years ago. I had no idea what it was, but everyone was saying how good it was for your website, so I made an account.

I cannot tell you how confused I was once I logged in. None of the page made any sense! I kept blinking, hoping I would have an ah-ha moment, but it never happened. So long story short, I didn’t ever use my account and it pretty much sat dormant.

Fast forward two and half years. I’m now writing a little bit more in depth blog of fashion and beauty ( and loving it! ), when I log into Pinterest and see a Google Analytics post right at the top. Well, naturally I clickd on the pin, thinking maybe this site would have more detailed instructions on how to use it. And surprise, it did! I started understanding what I was seeing and started caring about what my analytics actually were.

At the beginning of this year, I rebranded. And with that came new Google Analytics. I was determined to learn everything I could about how they worked and how Google Analytics could help my website out.

So today, I’m sharing just the extreme basics of how Google Analytics works for all you newbies out there. Hopefully, this will be easier to understand than some of the posts I read when I was a beginner.

 

If you don’t have a Google Analytics account, go here to set one up.

If you do have one, log in and click on your blog’s name. This first page page is called your Home page.

The next page is called Reporting and it’s right next to your Home page along the top of your webpage. This is where you will see your Audience Overview. This is the page I’ll be talking about today.

Google Analytics

Start at the top of the page.

1 | Where you see the date stamp in my picture, this is where you can choose how much of your analytics you want to see. It could be a week, month, 6 months, etc. You simply click the box and your calendar will pop up. Select the start and end dates and then click Apply. Now you see your results on the entire page for the time frame you specified.

2 | This is your overview graph. Simply put, it shoes how your traffic is doing. Where the individual dots are along the line are dates you can mouse over to see how many pages were viewed for a particular day. Where the red box is is where you can control what time frame you see your results in. This box works similarly to the one above, only this one controls just the graph and you can only choose from the four choices given.

Google Analytics

 

Move to the middle.

1 | Sessions | Now we’re moving into more detailed views. This is your sessions view meaning, how many times someone visited your site. For instance, you could have one person visiting multiple times during time period you specified above and this particular measure will record every single one.

2 | Users | This measure tells you how many individual people visited your site during the time frame you specified at the top ( Step 1 above ). This used to be called Unique Visitors. Some websites will still ask you for those and this is what their talking about.

3 | Pageviews | This is how many pages were viewed on your site. This will generally be your highest view count out of these top three.

4 | Pages/Session | Read PAGES PER SESSION. This is the average number of pages your individual readers visited when clicking on your site.

5 | Avg. Session Duration | This is the average amount of time spent by the readers in their individual session.

6 | Bounce Rate | This is a super important one! When someone clicks on your site, they will either read what they for and leave, or they will stick around and read other content you’ve published. When someone clicks onto the website and then leaves after only reading one page, this is called bouncing. The more this happens, the worse it is for your blog ( I’m not talking about businesses here, just blogs ). You want a very low bounce rate, which signifies that your readers are sticking around to read your awesome content.

7 | % New Sessions | This is the percentage of new visitors coming to your site in the specified time period you chose.

8 | New Visitor/Returning Visitor Graph | The green side shows people who have already been to the site at least once before and the blue side shows brand new readers who just discovered you.

 

I hope this post was helpful for deciphering the world of Google Analytics. If you have any questions, please leave me a comment or email me at a.michelle521@hotmail.com.

 

 

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  • Thanks for this informative post! Since switching my site I am more interested in tracking my analytics, so I really enjoyed reading this.

  • Morgan Wieboldt

    LOVE posts like these. I’m obsessed with Google Analytics, and I love learning new things about it!

  • Darcy

    Great post! I am alwyas trying to understand GA better!
    http://www.amemoryofus.com

  • Morgan Prince

    This is a really informative post – thanks for sharing. x
    #AllAboutYou

  • Super useful post, thanks so much for sharing on #AllAboutYou – sharing on FB and Pinterest

  • Rhi

    This makes things clearer. Thanks. Great post.

  • This is so great. Even after 2 years, I find google analytics a bit overwhelming. Thanks for breaking it down.

    http://www.michellespaige.com

  • I found this helpful, thanks for sharing this Ashleigh as I will look back to it if I ever have any questioning on something. By the way I am featuring this Tuesday on the “Bloggers Who Have Inspired me link up”
    Rachelxo

  • TrineK

    Hey Ashleigh,

    Thanks for a great post about Google Analytics. This was really clearly explained. I will definitely share this with my colleagues.

    Trine 🙂

  • Thank you for simplifying things! I changed a lot of things on my blog early this year and somehow my google analytics turned off, I was so sad because I lost about 2 months worth of data. Ugh! But I finally figured it out. Coming over from Doused in Pink’s Link Up!
    xo, Lily
    Beauty With Lily